BlackBerry never intended for the Passport to be a phone that everyone would want to buy, but it’s clearly got a lot of people excited. It’s already sold out at two online stores and has taken the number one spot in Amazon’s unlocked phones listing. According to BlackBerry CEO John Chen, more than 200,000 Passports have been ordered since the device launched on Wednesday. That figure isn’t in the same ballpark as the iPhone 6, but it’s undeniably impressive for a device from a company that appeared to be crashing and burning. And it’s already sold better than the Amazon Fire phone.

What is it that’s convincing people to buy the Passport? Is it the fact that BlackBerry sweet talked Amazon into letting them ship the phones with their App Store pre-installed? Is it the massive battery and crazy endurance it provides? The QWERTY keyboard? Maybe it really is that weird square screen. Reviewers have been saying how good desktop websites look on it and how awesome the extra space is for productivity apps. BlackBerry was aiming the Passport at hard-working business types, and so far it looks like they hit the mark.